When it’s time to do the right work

you can rely on a repeatable process.

  1. Strategy: Understand vision, identify stakeholders, and set goals.

  2. Execution: Manage projects, deliver with quality, and measure impact.

  3. Feedback: Retrospect, share documentation, and continuously improve.

person walks through an open door

OUR SERVICES

Do better marketing every day.

Go to market

Product launch, compete, growth, PLG

Deploy a repeatable motion for taking new products and services to market. Whether sales- or product-led (PLG), we ensure your team launches with targeted promotion and enabled GTM teams — including competitive intelligence, pricing and packaging, and measurement.

  • • Roadmap Prioritization

    • Launch Checklist

    • Value Messaging / Talk Tracks

    • Enablement Materials

    • Promotion Plans

    • GTM Team Training

    • Product Adoption Measurement

    • Campaign Performance

    • Development Feedback

Customer lifecycle

Retention, advocacy, upsell, community

Become your CS team’s favorite partner. Guarantee optimized interactions with customers at every touchpoint with scalable processes for creating case studies, managing reviews (G2), building communities, conducting closed-won (CW) and closed-lost (CL) analyses, and more.

  • • Community Engagement

    • Customer Advocacy Board

    • Closed-Won / Closed-Lost Analysis

    • Reviews & Ratings Management

    • Gifting Strategy

    • Case Studies & Evidence

    • User-Generated Content

    • Referral Programs

    • Speaker Development

Integrated campaigns

Multi-channel experiences that convert

Activate point-in-time and evergreen marketing programs that result in revenue. Whether you’re generating demand or nurturing customers, our lightweight template empowers your team to run consistent, multi-channel initiatives that pair creativity with attributable channel tactics.

  • • Campaign Brief

    • Project Management

    • Creative / Theme Development

    • GTM Team Trainings

    • Planning (Month, Quarter, Year)

    • Bottom-Up Program Build

    • Top-Down Waterfall Analysis

    • Pipeline Attribution Strategy

    • Revenue Operations Requirements

Learn more about the value marketing approach, or take a look at our results.

Brand & content

Awareness, reach, engagement

Craft a compelling narrative for your brand and share it effectively with your audience. Build a meaningful positioning framework, and discover proven messaging, A/B tested brand archetypes, SEO playbooks, and effective press and analyst relations strategies.

  • • Positioning Framework

    • Brand Archetypes, Voice & Tone

    • Thought Leadership

    • Editorial Strategy

    • Search Engine Optimization (SEO)

    • Public Relations & Press Strategy

    • Analyst Relations

    • Content Development

    • Style Guide

Standards of Work

Realistic

Your needs come first

Program maturity is not constant. You have a right to build from scratch as well as scale what’s working. Alignment comes first so we drive towards the right outcome.

Scalable

Rinse & repeat for results

An effective program is one that can be run over and over again. Above the Fold delivers results and ensures your team is trained to do the same, in perpetuity.

Creative

Lorem getsome

People do business with companies with something to say. In a performance-driven world, perspective is everything. We work with clients to find — and wield — their voice.

Measurable

Talk data to me, early & often

Whether your company runs OKRs, ladders down from OGSM, or sets goals intermittently, you will know the impact of every program you run with Above the Fold.

Wherever You Are

Remote, based in the U.S.

Flexible hours

Available across time zones

 

CONNECT WITH US

Value marketing for your company.

Stand out. Grow faster. Be seen & heard.